PLEASUREBUSINESSVODAVN AWARDS 2014


Mantas M., Founder, Rabbit's Reviews

The founder of RabbitsReviews.com and FetishFish.com has spent the past five years developing a database of adult website reviews that is unrivaled.


Mantas M. might seem a little young to have so much influence in the adult online industry, but his age belies his wisdom. The founder of RabbitsReviews.com and FetishFish.com has spent the past five years developing a database of adult website reviews that is unrivaled. The site has hit a major milestone in a relatively short amount of time, and continues to be a favorite among porn surfers.

 

So how old are you? Where did you grow up?

I was born in Lithuania in 1977. I lived there for 12 years before my family moved to Israel. Three years later, we packed up and headed to Montreal. Partially thanks to those experiences, I am able to speak five languages and have a passion for travel.

 

What schooling do you have that makes you successful in your job?

I earned a master's of science in administration from Concordia University and I have put it to use building my company.

 

What do you enjoy in your down time, away from work?

When I'm not in the office, you can find me seeking peace at yoga class, smashing tennis balls or volleyballs around the courts with my friends and exploring the world on my trips abroad.

 

How did you get involved in the online adult industry?

My first experience with online adult was in December 2002. I was amassing a wealth of porn for my personal collection when I saw a link to a webmaster program. My girlfriend at the time laughed, telling me I was wasting my time trying to build a business based around my hobby. After a few months, though, her lack of faith was the best argument as to why I should never listen to her.

 

What's your favorite part of the industry?

Professionally, I love the fact that I can put to use both my business and technical skills and continue perfecting both. I also love the flexibility my business gives me. I have spent almost four months traveling this year and the company continues to grow.

 

What made you decide to start a review site?

My first site presented surfers with member's area screenshots, so it was a logical step to do full-blown reviews. I knew there was value in revealing the mystery behind pay sites and helping surfers become more comfortable with the idea of paying for content.

 

Give us a little history about Rabbit's Reviews. Where did the name come from? When did it start? How many employees are there? What is in the future for the site?

I was looking for an easily brandable, catchy and iconic name. A rabbit was the first animal that came to mind, given its association to sex and the industry, and the name just rolls off your tongue. The site was launched in 2003. I started working from my home until the site began to take off and then moved into an office. We moved to a larger office at the start of 2008 and now have 18 full-time employees who take reviews from start to finish in about 30 days. As for future projects, we are currently working on launching a one-of-a-kind busty model index. As those close to me know, I'm a boob man and this is a pet project of mine.

 

Rabbit's Reviews recently published its 5,000th review. What does that milestone mean to you?

We reached the 5,000 review milestone in June and it meant a lot to me. It's a psychological milestone, because even though the number seems big, it took us five years to accomplish and there are more than that many sites that we haven't reviewed yet, with new ones being launched daily. A review site is a lot of work, despite what some people think. I barely know how many hours we've put into the site, how many long days and weekends were sacrificed. What I do know is that we are now a leader in the field and that all of our efforts have been worth it.

 

What's the best piece of advice you have ever received?

I have received several: "Know your numbers," "Test, test, test" (thanks, Sleazy!) and "Be all things to all people."

 

If you were ever on the cover of Forbes magazine, what would the headline read?

"Bull? Bear? No, it's a Rabbit market!"


This story originally appeared in the November 2008 issue of AVN Online. To subscribe, visit AVNMediaNetwork.com/subscribe.


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