Kevin Noonan, Founder, MediumPimpinKevin Noonan, the man behind MediumPimpin, quietly forged his own path and stayed out of the spotlight.
He’s not exactly the invisible man, but he is a mystery to many in this industry. Kevin Noonan, the man behind MediumPimpin, quietly forged his own path and stayed out of the spotlight. A Brooklyn native who has resided in South Florida since he was 10 and started working at a young age, Noonan has built a program that, top to bottom, is home to some of the hottest girls on the Web: Jesse Capelli, Shay Laren, and others. It may seem like everything came easily to Noonan, but that assumption would be a mistake. He just happens to be the most laid-back guy around — that is, unless you hit on one of his hot-button issues (read: religion).
You moved out on your own at 16. Why?
My parents were pretty crazy. My older sister moved out at 15 and my older brother at 14, so I guess you can say it runs in the family.
What did you do to get by?
I worked at a local Kawasaki dealer and then I moved up to a manager position at a local Honda/BMW dealer, so I always had drive and always worked hard to support myself.
How did you get into racing motorcycles?
I started drag racing in the late 1970s and I was good at it, but it was boring. I switched to motocross and supercross — but I wasn’t so good at that, and the beating on my body was a bit much. In the late ’80s, I started road racing. I raced for just under a year and moved up the pro ranks in the AMA/CCS series. I did very well in the expert ranks for about five years and ran some pro races when I had time. The best finish I had in a “Pro” class was third at Daytona.
How did you get into the adult industry?
In 1997, I was working in IT and had a friend whose wife wanted to do a solo site, so they came to me with the idea. The first thing I did in adult was shoot and build her site, SexOnSouthBeach.com. The site featured only my friend’s wife, and we were just winging it as we went along. It was a simple site with just the basics, but we still use the same basic members-area layout to this day and it seems to be working well for us.
What did you learn from that experience?
That models change their minds, and that while the solo market can be successful, it also takes a lot of skill and luck.
How did the premise for ModelsGoneBad come about?
When the model for SexOnSouthBeach moved on, I decided to stay away from solo-model sites and build a mega-site. I came up with the GoneBad series. Since then, our flagship site has turned into GlamourModelsGoneBad, and ModelsGoneBad became a free site.
Do you have a personal affinity for good girls who “go bad”?
I was looking for a domain that would be good for a mega-site with a lot of models, and one that I could grow with. It’s worked well for us and we’ve noticed a lot of other sites using the “Gone Bad” theme.
How do you consistently manage to land such gorgeous solo girls?
Our photographer in L.A. has a great eye, and most are referrals from other models. It’s how we got Lisa A. Daniels, Laren, Terri Summers, Bobbi Eden, Anita Dark, Charlie Laine, and Julia Bond.
Who’s your favorite?
This could be an issue [laughs]. Before I had all the solo sites, I always liked Eden, and it was safe saying so since we didn’t run her site. But as luck would have it, now we run her site.
Have any of the models ever been more than models?
Nope. In fact, I have only been to two or three shoots, and I never have slept with any model in the industry. I just can’t go there. I understand why some do, but I just can’t. They are like family, and I have no interest in messing that up. Models are people, so I treated them as such. We never say “you have to do this” or “you have to shoot that.” It’s up to them what they want to do. I would not have it any other way.
What happened with the Crissy Moran ordeal?
When we started Moran’s site, we had it doing 75-plus joins a day pretty quickly. We spent a lot on promotion, and things were going great, but then her boyfriend wanted her to move the site to Twisted Cash. At the time, we didn’t have a contract in place, and we gave webmasters notice that the site was moving. It came out of nowhere and caused a lot of issues. Then, Moran left her boyfriend, said she didn’t want to move to Twisted Cash, and stayed with us. So, we made her sign a contract and told her, in detail, that we wouldn’t go down that road again. It hurt our webmasters, and I told Crissy that I wouldn’t allow it to happen again. A year or so later, she “found God” and wanted the site taken down, even though there are about 10 other Crissy Moran sites out there, along with tons of content available to buy to build new ones. I think she believed I would kill it. If we had the only Crissy Moran site, and the only Crissy Moran content, then maybe I could see shutting it down or phasing the site out over time. However, this wasn’t the first time something like this happened, and I made promises to our webmasters that the site was going to stay up after the first issue.
How has it affected your business?
It hasn’t affected it that much. Our models know going in that if we can’t make their site sell, then it’s just not working, and moving it will only aggravate the webmasters that send you traffic. After you move a site, most webmasters never send traffic again. We’ve turned down dozens of sites because we don’t want to be known for stealing talent or being the ones responsible for leaving webmasters out in the cold.
You’ve referred to Moran’s conversion as a fairytale. Why such strong feelings?
My mother was a Jehovah’s Witness and my father a Roman Catholic, so he would get drunk and do as he wished — and since she was a Jehovah’s Witness who believed the world was going to end any day, she did not care to live. So, we kids kind of fended for ourselves. I have seen the inner workings of both religions, and I never would put my child through the strain of religion.
Has having sites for girls contracted elsewhere brought up any legal issues?
Our contracts are solid, but we are very flexible. Capelli signed with ClubJenna, and if ClubJenna wanted her site, we would have worked something out.
Your sites are mostly softcore. Does softcore sell as well as hardcore?
I would say, yes, hardcore does sell better than softcore, but it’s not a night-and-day difference — and if a model doesn’t like to do hardcore, then that’s fine with us.
Why have you moved into the tranny market, which isn’t MP’s typical niche?
There’s a rumor about that and it’s not true [laughs]! In all honesty, we had a shooter in L.A. with a huge amount of content, so we gave the site MyTrannyLover a try.
How did the name MediumPimpin come about?
Back in the day when Jay Z. came out with the song “Big Pimpin,” my friends and I would joke that, “Well, he’s small pimpin’,” or “that guy has a BMW — he must be medium pimpin’,” and so on. When we built the program, I didn’t want a Ferrari on the homepage or a huge stack of money like everyone else; I wanted it to be more fun and realistic, so MediumPimpin was a perfect name for it.
What was the impetus for launching the webmaster board?
People came to us with the idea. Mark “Mailman,” who is our chief operating officer, came up with the idea for a board that was more laid back — but still had the forums that people wanted, run by industry leaders in their specialty, like “The Shemp Biz Forum” and “The Adult Legal Forum” moderated A.J. Comparetto, who is our lawyer.
What makes your community different from the rest?
We are very open and friendly. Think of us like a board run by some laid-back Jamaicans [laughs]. We don’t get anal on sigs, announcements, or other stuff that some boards regulate. We just have fun and get some business done at the same time. We feel the need to give back more than most boards. If it’s not to our posters and webmasters by arranging a football pool with more than $26,000 in cash and prizes, it’s helping other webmasters raise money for issues in which they believe. We’ve also donated close to $10,000 around Christmas the past few years to a children’s hospital, thanks to our posters.
What is the biggest lesson this industry has taught you?
Patience — but what I love is the people I work with and the open-mindedness. People in adult, for the most part, are not constrained by religion or other fairytales. They see life for what it is, not for what it may be after we die.
If you were ever on the cover of Forbes, what would the headline read?
“Don’t Be Poor, Be a Whore!”
This story originally appeared in AVN Online. To subscribe, visit AVNMediaNetwork.com/subscribe.