Brad Mitchell, Mojo Host PresidentA glass-half-full guy, Brad Mitchell believes there’s plenty of space online for original content creators.
Despite the fact that he still looks young enough to be carded, MojoHost President Brad Mitchell has worn many hats during his years in adult. As his answers make abundantly clear, he has developed deep insights into the workings of an industry that clearly continues to challenge and inspire him.
AVN: You’re one of the real veterans of the industry. How long have you been in adult, and can you give us an encapsulated version of your journey to Mojo Host?
Brad Mitchell: I am proud that I have been part of the adult industry for about a decade. My journey to MojoHost has been a long one that has included pay-per-call marketing, owning pay sites, a billing company and a slew of different adult-related online businesses. With all of this varied experience, it became clear very quickly to me that web hosting is my best talent. Being able to bring my previous experience and serve the many relationships in the industry makes it that much more enjoyable and rewarding.
What are the biggest changes you’ve seen in adult during your time in the industry?
The biggest changes in adult have by far been the rapid advances in hosting and billing technology. Adult has by far some of the most inventive minds, and we have seen the marketing and billing techniques that originated in adult entertainment resonate throughout the rest of the online world. Another significant change has been the slow demise of retail video distribution. Ten years ago, VHS and DVD adult sales were still increasing year after year, and now for the last several years we are noting the first decline of this nature in history.
Your energy and enthusiasm seem greater now than ever before. What is it about what you’re doing now that has you so excited?
I have never been more proud of the growth and success of MojoHost; I have surrounded myself with top personnel and technology—who wouldn’t be excited to show up to work every day? I love learning about new technologies and finding ways to improve MojoHost’s product while increasing clients’ revenues. I don’t just want our customers to be satisfied, I want them to feel special and “wowed” by our work product. I have always been enthusiastic about MojoHost, but this year in particular, in so many ways, it feels like the fruits of our labor have really begun to pay off.
You’re a “glass half full” kind of guy. In your opinion, what will the half-full glass look like in the upcoming years?
I believe that not so far down the road it is very possible we may see the same companies that are experiencing declines in retail video distribution successfully replacing this lost income with innovation in online distribution. I know firsthand that companies such as New Sensations, HomeGrown Video and Diabolic (to name just a few) are innovating online and ready to make a gigantic leap forward. I am very positive about a return to grace for these creators of original content. There is plenty of space online for their success in tandem with those who have always produced for online distribution. I believe that although revenues have recently decreased for many in the adult industry, people are going to be working harder and smarter than ever before. Many companies will disappear, but we are guaranteed to see just as many new faces innovating in the years to come.
Tell us something about Brad Mitchell that no one in adult knows about. If there’s a Brad Mitchell mask, take it off for a minute!
There is no Brad Mitchell mask; I take pride in the fact that I am always myself and don’t hide behind some other fake personality. I love the people in this business and I always give them the respect of dealing with the real Brad Mitchell. That being said ... I am a huge fan of zombie movies, especially those inspired by George Romero’s original works. Strangely enough, they still scare me. As my wife and friends would attest to, I’m likely to jump out of my seat in the movie theater still, or leave a bruise on someone’s arm if they’re sitting next to me. LOL.
Customer service in adult wasn’t that important, but it sure is now. What is your philosophy about meeting the customer’s needs, whether that customer is a surfer or a business client?
Customer service has always been my first priority and will always be my first priority. I don’t want to meet a customer’s needs; I want to exceed them. That is and always will be my philosophy. I believe in creating long-term relationships with people first and always doing business second. I have found that giving my knowledge or time to help others has a tremendous long-term return. Same goes with surfers and everyone else I meet. Good deeds and random acts of kindness, I think, go a long way in building tremendous karma. Personally, I feel pretty blessed. It finally seems that years of hard work and giving to others without expectation is actually paying grand dividends.
What are the top five most important aspect of running a hosting company?
In no particular order, I believe that to be considered a success a host must succeed on all of these points:
1. Physical infrastructure: power, cooling, security, redundancy, planning.
2. Network infrastructure: diversity, excess capacity, quality equipment, thoughtful design.
3. Quality server hardware for increased reliability and decreased TCO (Total Cost of Ownership).
4. Properly educated and motivated support team with a corporate culture that rewards exceptional work.
5. Proactive relationship management that puts the needs of customers before host company profit.
This article originally appeared in the October 2009 issue of AVN.