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Time Magazine Formula Assesses Value of Rising Star PR Twitter Feed

VENICE, Calif.—In the aftermath of the Twitter IPO, Time magazine has crunched the numbers and come up with a formula to figure out the value of Twitter accounts. Using their formula, it turns out the adult industry's leading publicity agency, Rising Star PR, has a value of $44,005—6.5 times that of the next highest-valued publicity firm in the industry.

"We know how many times per day a person tweets on average," the Time article accompanying the calculator explained. "We also know how large each user’s audience is. That audience may not be the world’s most engaged. At least one study suggests that around three-quarters of tweets are ignored. To estimate a user’s current number of daily readers, we reduce the potential audience by 75 percent.

"The size of this daily audience times 12.45 cents gives you your share of the Twitter largesse," it added.

With 43,000+ followers and the most successful agency in the adult industry by any measure, Rising Star PR boasts an impressive roster that includes legends like Jenna Haze, Dana Vespoli and Ryder Skye, established A-list superstars Brandy Aniston, Britney Amber and Kelly Madison, the most successful sophomore squad in the industry, with Remy LaCroix and Bonnie Rotten, and several of the hottest young starlets, including Romi Rain, Jessa Rhodes, Casey Calvert and Cherie Deville.

"We knew early on that Twitter was going to be an important part of promoting adult stars and companies," Rising Star PR founder Devan Cypher said. "It's an integral part of promotion, as important as any other single aspect, like press releases or appearances. The adult industry lives on Twitter and our nearly 45,000 tweets over the years have paid off not just for us as a company, but for every client we've ever had."

Rising Star PR has been involved with many of the most successful runs in the adult industry in recent years: Kagney Linn Karter, Lisa Ann, Bluebird Films, Kayden Kross, Brett Rossi and many others. The 2013 roster includes the 2013 winners of AVN's Best New Starlet and Unsung Starlet, the XBIZ Female Performer of the Year and Best Actress, NightMoves' Female Performer of the Year and Director of the Year, the Inked Awards' Female Performer of the Year, the Sex Awards' Hottest New Girl, and the Galaxy Awards’ Best New Female Performer America. To see Rising Star PR’s client nomination and award history go here.

To see where the Time Twitter value calculator places your account, see "This Is How Much Money Twitter Owes You" here. For more information on Rising Star PR, go to or email

Related Content:

Bluebird Films
Rising Star PR
Dana Vespoli
Casey Calvert
Jessa Rhodes
Bonnie Rotten
Cherie DeVille
Remy LaCroix
Brett Rossi
Brandy Aniston
Kagney Linn Karter
Britney Amber
Ryder Skye
Lisa Ann
Jenna Haze
Kayden Kross
Kelly Madison
Romi Rain


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