LOS ANGELES—Publicly traded Rick’s Cabaret International will call its new Los Angeles County club ‘Vivid Cabaret’ under a licensing deal with leading adult movie studio, Vivid Entertainment. It is the second licensing agreement between the two companies, and follows a decision last month to use the ‘Vivid Cabaret’ brand on a new gentlemen’s club set to open in New York City in the fall.
The Los Angeles club is expected to open in June. It is located near the confluence of several major Los Angeles area freeways, though the exact location has not yet been announced. A subsidiary of Rick’s Cabaret owns the 12,000 square foot club.
“We are pleased to have reached an agreement with Vivid Entertainment to use the ‘Vivid Cabaret’ brand on this exciting new location in Los Angeles County,” said Eric Langan, President and CEO of Rick’s Cabaret, which has 37 adult clubs, bars and restaurants around the country. “Vivid is doing much more than just putting its name on these clubs, they will be active participants in the format and marketing, giving us the opportunity to reach an exciting demographic represented by the Vivid fans. Together we are establishing the ‘Vivid Cabaret’ brand in the two largest markets in the country.”
Vivid co-founder and CEO Steven Hirsch commented, “Our agreements with Rick’s Cabaret are much more than just licensing the Vivid brand,” The cabarets will be Vivid outposts and share our look and feel, with Vivid Girls dancing and making special appearances, previewing new movies, holding auditions and much more. We’ll promote the clubs on VividTV, to our huge email list of Vivid fans as well as on our world-famous vivid.com website, on our DVDs, and at Vivid parties and events. We look forward to working with Rick’s to maximize the marketing opportunities presented by branding the new cabarets in NYC and L.A. County. The fan feedback from the cabaret initiative has been tremendous.”