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Private, Beate Uhse Finalize Digital Content Licensing Deal

BARCELONA, Spain/FLENSBURG, Germany—Private Media Group and Beate Uhse Licensing BV have announced a far-reaching, five-year distribution agreement under which Private will distribute Beate Uhse Licensing’s digital media worldwide on an exclusive B2B basis.

The announcement follows a recent agreement by Private to grant extensive exclusive physical media distribution rights to Beate Uhse’s wholesale group, SCALA Playhouse, and will permit Private to offer a broader spectrum of content to digital platform operators while enhancing revenue and market awareness of Beate Uhse Licensing’s core brands, which include include Daring!, Pleasure, Diablo, Legal Pink, and Collateral Damage. Its catalogue contains over 1000 titles.

“Private is by far the best positioned company to distribute our library and new productions to digital platform operators across Europe and the Americas.” said Martijn van der Hoven, Managing Director of Beate Uhse Licensing.

Serge van der Hooft, CEO of Beate Uhse Licensing’s parent company Beate Uhse AG, commented, “Private’s sales force is dynamic and has a proven track record of serving the evolving needs of media platform operators.  By adding Beate Uhse Licensing’s digital rights to Private’s portfolio, we will substantially increase our market reach.” According to Charles Prast, Private’s President and CEO, “By offering Beate Uhse Licensing’s diverse library and new branded content to both new and existing digital distributors we will enhance our position in the market.  It is no secret that operators are looking to reduce the number of intermediaries with which they do business.  By Private offering a more comprehensive content portfolio, both Beate Uhse and Private benefit.”

According to Charles Prast, Private’s President and CEO, “By offering Beate Uhse Licensing’s diverse library and new branded content to both new and existing digital distributors we will enhance our position in the market. It is no secret that operators are looking to reduce the number of intermediaries with which they do business.  By Private offering a more comprehensive content portfolio, both Beate Uhse and Private benefit.”

Private's consumer site can be found here, and its corporate site here.




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