MONTREAL—Next Door Entertainment has given makeovers to three of its gay adult websites as part of an ongoing effort to reflect the company’s new marketing and branding strategies. NextDoorBuddies.com, NextDoorMale.com and NextDoorHookups.com all feature a fresh appearance, new content and expanded functionality.
“These are the three sites that started it all for Next Door Entertainment,” said President Stephan Sirard. “We are all very proud of the progress we have made with these sites during the past few years. With today’s announcement, we are launching the next generation of our flagship sites.”
Sirard said the redesign was not the result of a few slap-dash changes.
“These were not simple cosmetic changes, but rather the development of a whole new platform that delivers a new user experience,” he noted. “We went back to the drawing board and started from scratch. Everything was rethought.”
Much of the design work focused on creating a unified experience for members who belong to more than one NDE property.
“Surfers will find a consistency and familiarity amongst all of our new sites,” Sirard said. “Surfers can easily move from one site to another and intuitively know the navigation, the features and the usability. In this way, we deliver a consistent brand experience across every one of our websites.
“Just like every Starbucks you go into anywhere in the world has the same customer experience, we are bringing that branding approach online, as well,” he added. “Customers want to know, be comfortable with and trust the businesses they interact with. We are delivering on that with this new strategy.”
He also said the new sites have undergone significant improvement in content. In addition to weekly scene updates, the sites now also offer streaming high-definition video, enhanced photo galleries and free trailers for every scene.
“In an effort to make the sites more accessible they are now localized in three languages: English, French and Spanish,” Sirard revealed. “The new design and search functions make it easier to seek and find exactly what you want to see. The feedback from our Next Door Buddy Profits affiliates on the new sites has been very positive, and already we are seeing improved conversion and retention rates.”