BATH, United Kingdom—As eroFame 2013 draws closer, U.K. sex toy firm Lovehoney has announced that it will be unveiling not one but two brand-new ranges, including a luxury bondage collection under license.
Both ranges are new and exclusive to Lovehoney and will premiere at the Hanover trade show on October 8 before launching on Lovehoney retail sites.
Lovehoney will also be showcasing its Fifty Shades of Grey collections, including the newly added Sensual Care Collection. The range of pharmacy items includes massage and bath oils infused with the scent of Christian Grey, and well as several lubricants. The range has been on sale in pharmacies in the U.K., Ireland and Spain, with plans for further expansion.
Commercial Director Ray Hayes noted that new in-store support for retailers of the Fifty Shades collections is on the way, with a new range of POS merchandising materials approved by E.L. James.
Hayes said, “Visitors to eroFame can expect to see two new and exciting ranges exclusive to Lovehoney. It’s been an incredibly busy year of planning and production, and it’s always very rewarding to see new ranges unveiled at events such as this one.”
The erotic trade show takes place in Hanover on October 8 and is expected to attract some 3,000 visitors. It will be attended by more than 180 exhibitors from the adult industry.
Lovehoney will be at booth 86, and representatives will be on deck to answer queries throughout the event. For information, email Sabrina Earnshaw: firstname.lastname@example.org.