LOS ANGELES—Adam & Eve has unveiled a new billboard advertising its products in Los Angeles.
The billboard, prominently located at Cahuenga and Sunset Boulevard in Hollywood, near the CNN building, features a strategically covered topless female, a 50 percent off discount with free shipping and the headline “Satisfaction. Guaranteed.”
“We wanted the billboard to be eye-catching and provocative,” said Chad Davis, marketing director for Adam & Eve. “When the opportunity for this location presented itself, and our artwork was approved, of course we agreed.
The billboard is already generating some controversy with local residents, according to a news story on KTLA. But Davis says he is prepared for some negative fallout.
“We’ve had billboards removed in other parts of the country,” he said. “Los Angeles is usually very accepting of adult-related media.”