LOS ANGELES - Wayne Hentai and Shari Beaumont have launched Plan 9 Media Group, a publicity agency serving the adult entertainment industry.
Hentai, a former AVN editor and head of Hentai PR, will handle public relations needs for the company's clients. Beaumont, former All Media Play director of operations and head of SugarDVD's affiliate relations, will head the organization's promotions and media sponsorship efforts.
"Wayne and I have worked together on projects in the past," said Beaumont, who worked in music biz publicity before entering the adult industry. "It just made sense to combine our knowledge of the industry to create a company that offers the best in media relations solutions."
Beaumont's reputation in publicizing her past clients, knowledge of product sponsorships and her role in organizing the media on the red carpets of the largest and most memorable adult parties dovetailed with Hentai's public relations business, he said.
"While I've built the names of my clients through my solid relationship with the media, working together with Shari means we can offer our clients more than just public relations," said Hentai. "With our combined efforts, Plan 9 Media Group offers promotional campaigns as well as media coordination during events to complement our publicity efforts."
Plan 9 Media Group offers established adult businesses an opportunity to augment their existing promotions and public relations departments. Smaller companies that lack the resources to maintain an in-house publicity department will be able to draw on the company's expertise.
According to Hentai, the adult industry is evolving, and successful companies need to put their efforts into public relations and publicity just like any mainstream entertainment business.
"However, to understand adult you need to spend time working in it," said Hentai. "Publicity agencies with a mainstream orientation do not have that knowledge and freelancers in the adult industry often lack a background outside of adult. Shari and I bring real world publicity and public relations experience as well as our years of involvement in this industry to Plan 9 Media Group - it's what sets us apart from the pack."
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