"We are breaking new ground with this series," said Avatar president William Christensen, "We are creating a very hot and hip graphic novel format that will perfectly complement the quality of videos produced by the best company in the adult entertainment business. In keeping with the quality standards we have built at Avatar the artwork will be created by the finest talents in the industry today."
The Vivid Comix will be launched with a large-format paperback graphic novel containing three lavishly illustrated, sequential stories and drawn by outstanding artists.
Veteran comic writers Steven Grant, whose resume includes writing for The Hulk and Spiderman, and Antony Johnston, best known for Frightening Curves, an award-winning horror novel, have already signed on the write the storylines for the comics.
Steven Hirsch, co-chairman of Vivid, said the imprint would be cross-promoted with Vivid's videos, DVDs and on the Vivid Website.