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Village Lighthouse Partners With Channel 1 in Greeting Card and Magnet Deal

Village Lighthouse Partners With Channel 1 in Greeting Card and Magnet Deal

Village Lighthouse, a leading manufacturer, distributor, and retailer of gay and lesbian oriented merchandise, has established a partnership with adult video powerhouse Channel 1 Releasing to manufacture and distribute greeting cards and magnets that will feature the hot men and stars of Chi Chi LaRue’s Rascal Video.

The agreement, announced yesterday, also provides for a collection of greeting cards and magnets that will feature legendary film director and iconic drag personality Chi Chi LaRue. The new products bearing the photography of Channel 1 Releasing and Rascal Video will be available in stores in March 2006.

“We’re flattered that Channel 1 Releasing has chosen to work with us,” said Ron Miller, President of Village Lighthouse, Inc. “They’re an edgy company with a distinctive style that will definitely complement our current product line. We’re looking forward to building a long-term relationship.”

Rob Novinger of Channel 1 Releasing feels equally excited about the new relationship. “We are thrilled to work with Village Lighthouse on this project as they are the proven leader in the gay and lesbian greeting card and novelty industry,” Novinger said. “It will be an exciting experience as we design two unique collections of cards and magnets that set themselves apart from what is currently in the market.”

Both spokesmen expressed confidence in the new products’ success given both companies’ high brand recognition and Village Lighthouse’s extensive distribution outlets consisting of more than 500 accounts nationally and many others abroad. These product outlets include bookstores, novelty and gift shops, greeting card stores, cafes, and bachelorette stores.

Channel 1 Releasing's award winning brands also include LiveandRaw.com, LiveandRaw1On1.com, Club Channel 1, and Chi Chi LaRue's ColleXXXion, a novelty line distributed by Topco Sales. For more information about Channel 1 Releasing, visit Channel1Releasing.com.

Village Lighthouse, Inc.'s wholesale divisions, including 10% Consumer Products, distribute greeting cards, calendars, movies, magnets, cologne, and other paper products. Its retail divisions include 10Percent.com and 10PercentGirl.com, a new retail website devoted to the shopping needs of lesbian and bisexual women. For more information about Village Lighthouse and its divisions, visit VillageLighthouse.com.

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