British retail chain Nice N Naughty has licensed six titles from Smash Pictures for UK distribution.
The deal includes all three current volumes of Smash's award-winning Cheating Housewives series, along with Six In Me, Miss Strap On, and Secretary's Day.
Born out of a meeting at the 2007 Adult Entertainment Expo, the three-year agreement covers exclusive DVD rights for the UK only. Nice N Naughty owns eleven licensed adult stores in the UK.
While mail-order porn is illegal in the United Kingdom, hardcore videos have been available through licensed sex shops since 2000. "We've been established for over seven years, and it was a natural progression for us to move into wholesale," said Simon Prescott, director of sales for Nice and Naughty. "We decided to license some films with the buying power we have, and thus far we've done very well. I think Smash has got a fantastic product…we had the gonzo market covered through our licensing deal with Voyeur Media, and we needed something different to complement it; something more niche. I'm confident that these titles will sell very well, and that we'll do more with Smash in the future."
"It was a pleasure meeting Simon, the director of sales for Nice N Naughty, since we hadn't yet placed our product in the UK," said Wall. "I was quite pleased that they chose our studio since they represent very few U.S. companies. They approached us stating they have the gonzo side of porn covered, yet our niche style of shooting made us stand out. Lately, we've been focusing on more of the fetish appeal of porn; fans love to see a girl dressed up as a secretary or nanny, as well as in sexy lingerie."
Nice N Naughty will distribute four of the Smash titles in both hard and soft versions, with Six in Me and Miss Strap-On appearing in hardcore form only. Although adult videos must be submitted to the British Board of Film Classification for an 'R18' rating, Prescott told AVN that he doesn't anticipate any cuts from UK censors.
"We're going to submit the masters to the BBFC ourselves," Prescott said. "Once they've been given an R18 certificate, we'll put the logo on the disc and box cover, and then replicate it identically to the U.S. version."
Prescott estimates that there are approximately 350 licensed sex shops in the UK. In 2005 and '06, Nice N Naughty won the Adult Retailer of the Year award from trade magazine ETO (Erotic Trade Only).
Wall has also closed a deal with Hot Video magazine to distribute the Smash hit Secretary's Day in France.