CHATSWORTH, Calif.—Talent representative Shy Love has announced the immediate dissolution of the Agency Licensed Trade Association (ALTA), a trade group for adult-industry representation companies that was started earlier this year.
"This is a time for the adult industry to present a united front to face our problems, both from outside and within our own ranks," Love said. "In the interest of adult-industry unity, I am dissolving ALTA and recommending our members ally themselves with LATATA, the Licensed Adult Industry Trade Association."
ALTA was started in January of this year with four member agencies: ATM/LA, which is owned by Shy Love; Motley Models; OC Modeling; and Type 9 Models. It served as an alternative to LATATA, which was founded in 2009. ALTA encouraged new talent to sign with licensed representation, and published the State of California licensing agency website where talent could confirm that their representative agency was licensed to operate in California.
"We've got too much on our plate to waste time with petty bickering," Love said. "I'm taking this first step to help build the unity we need."