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Pure Play's Bill Rix Hits the Road for Retail Outreach Campaign

Distributor continues D2R promo campaign

Pure Play's Bill Rix Hits the Road for Retail Outreach Campaign

CHATSWORTH, Calif. - Pure Play Media's national sales manager Bill Rix will visit adult stores across the country to promote the company's new direct-to-retail (D2R) business model.

"I look forward to getting out there and meeting all of the new accounts we've picked up recently, as well as the ones who have provided so much support previously," said Rix. "This will give us a chance to be proactive and work with our retail partners to help sell our outstanding product lines to the consumer.  In-person visits do so much for relationship-building, as well as providing insight as to how an operation runs that can't be seen through a telephone.  One of the trips I can't wait to make is the one to give away a Chevy Malibu to one lucky retailer!"

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Pure Play launched its D2R campaign Aug. 1. A radical departure from the established distributor-to-wholesaler business model, D2R eliminates the middleman as Pure Play sells its product line straight to stores. 

"Having Bill Rix intricately involved in maintaining and fostering relationships with the many retailers nationwide is one of the many added benefits of our D2R distribution," said Pure Play CEO Richard Arnold. "This type of outreach will yield happy store owners, knowing we can deliver custom orders with plenty of personal attention to their needs. Combined with our fast turnaround and large library of studios we're exceeding all expectations!"

Pure Play distributes such acclaimed studios as Private, Seymore Butts, Homegrown Video, Naughty America, The Score Group, Swank Digital, Silver Sinema, Hundies, Suze Randall, Cousin Stevie, Asia Bootleg, Pink Moon Digital, Liquid London, Suite 703, Pink Lotus, and Hellhouse Media.

Pure Play now offers retailers new monthly specials, custom-order discounts, and ongoing large-scale promotions. The distributor's featured studio this month is AVN award-winning amateur label Homegrown Video.

For details on the Chevy Malibu giveaway, see the latest issue of AVN or visit pureplaymedia.com.

For order and distribution inquiries e-mail sales@pureplaymedia.com or call (866) 820-3000.






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