"This is a great studio that has roots dating back decades, but was resurrected a few years ago," said Pure Play CEO Richard Arnold. "I am very excited about this studio, as it gives Pure Play the rights to distribute one of the best classic studios in the business, which just happens to be run by a couple of the best people in the industry."
Video-X-Pix specializes Golden Age porn features starring such XXX legends as Ron Jeremy, Seka, Annie Sprinkle, Vanessa del Rio, Gloria Leonard, and John Holmes. The company's impressive catalog includes the classic Maraschino Cherry and the popular "Inside..." movies such as Inside Seka, Deep Inside Annie Sprinkle, and Inside Jennifer Welles.
"We feel our new relationship with Pure Play is a match made in heaven," said Steven Morowitz, who inherited Video-X-Pix from his father, legendary New York distributor Arthur Morowitz. "I love what they do and what they stand for, and respect the gutsy move to go straight to retail."
Video-X-Pix also holds rights to the 1960s sexploitation features distributed theatrically by Morowitz's company Distribpix. Morowitz has not yet indicated whether or not these early grindhouse gems might see DVD release through the arrangement with Pure Play.
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