Private Personals will launch as a new service on Private’s flagship website Private.com offering members access to an adult-oriented contact section powered by AdultFriendFinder. Private Personals will contain all the features of AdultFriend Finder have come to enjoy, including personal ads sections, chat rooms, advice lines and an online magazine.
"We are very pleased to be entering the adult personals market with the acknowledged leader in the industry," said Private president and CEO Charles Prast. "Personals are one of the fastest-growing sectors of the Internet and we are excited to offer our adult consumers the chance to establish contact with others who share similar interests in a safe, practical and reliable manner."
A recent study conducted by comScore and the Online Publishers Association found that the personals category grew 387 percent to become the largest online paid content category among consumers in the third quarter of 2002. The online personals industry posted $87.2 million in revenue in the third quarter 2002 - nearly a quarter of every dollar spent on consumer content online.