LOS ANGELES - Adult industry PR firm Plan 9 Media Group has hired Mark Hovanec as director of marketing.
A graduate of Loyloa Marymount University, Hovanec has more than 10 years of experience in the gay and online sectors of the adult industry. He has developed peer-to-peer webcam sites, membership and community websites, SEO and affiliate programs and advertising and marketing strategies. He has also marketed and produced award-winning programs and spearheaded the re-branding of several companies.
"An effective publicity campaign coupled with the right marketing push can make all the difference in raising a company's stature among its peers in the industry and among the consumers," said Hovanec. "I'm very pleased to be working with experienced publicists like Wayne Hentai and Shari Beaumont, who value what good marketing can bring to their clients."
Plan 9 co-founder Hentai said Hovanec's expertise in marketing and e-commerce will round out the services Plan 9 Media Group offers its clients.
"Mark's done outstanding work and we're sure he can bring his talent, skill and experience to help our clients gain sales and market share," said Hentai. "He understands the adult business, where it's going and how companies can grow their business in this competitive environment. Shari and I are very pleased to have him on board."
Plan 9 co-founder Beaumont added, "Mark's addition to Plan 9 Media Group means that we aren't just another publicity firm. The three of us can more effectively coordinate our PR and marketing efforts by integrating our strategies, offering our clients opportunities for tremendous growth."
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