BOCA RATON, Fla.—The newest entry in FriendFinder Network’s global roster of Penthouse-branded clubs opens tonight in Reno, Nev., beginning with a VIP invitation-only party from 7-10 p.m.
“The Penthouse Club Reno, the largest gentlemen's club in the Reno-Tahoe area, reflects the brand's upscale hospitality in a multimillion-dollar facility adjacent to the Reno-Tahoe Airport,” the company announced earlier this week. “The Penthouse Club Reno is the only Penthouse-branded adult entertainment establishment in Nevada.”
The 10,000-square-foot club, located at the site of the former Goldfinger's, will cater to locals as well as area leisure and business visitors, and will feature luxury skyboxes, discreet VIP entrance, a moderately priced world-class tapas-style menu and, of course, the beautiful Penthouse Key Girl entertainers.
RGJ.com spoke with club floor host Kevin Beachboard, who said the new club comes on the heels of a failed 2008 attempt to open a Penthouse-branded club in Las Vegas. The Reno-Tahoe area, he added, is ready for the “extremely high end” club, which will all be about hospitality and class.
"The Key Girls will wear gowns. They don't walk around in their underwear," he said, adding that the place has a full-service restaurant, two bars, lounges, suites, three stages and valet parking.
"We gutted the whole place," Beachboard said, referring to Goldfinger’s. "We've put close to $18 million into the place with furniture made in Italy and glass stages and dancing booths and something like 30 TVs, including an 85-inch big screen." There is no gaming on the premises, and entrance fees will be competitive at $20 on weekends and $10 on weekdays. Locals who sign up for the "775 Club" card will be able to get in for half the entry charge before 7 p.m., with money spent at the bar and restaurant going toward points that can be used for discounts.
Jeff Stoller, director of global club licensing for Penthouse, said in the corporate statement, "We are privileged to be working with Airport Entertainment, LLC., who have built a magnificent show-club that will bring a level of adult entertainment never before experienced in the Reno-Tahoe market. The combination of a great destination like Reno, with unparalleled scenery and activities and Reno's top-tier gaming and entertainment, and the Penthouse Club Reno's magnificent facility, experienced management and beautiful, enthusiastic Penthouse Key Girls will make this another exciting reason millions of people come to the Reno-Tahoe area every year."
The Penthouse Club Reno is located at 1060 Telegraph St. east of Terminal Way near Reno-Tahoe International Airport.
For more information, visit www.penthouseclubs.com.