LOS ANGELES—Grey Art Productions, the new adult studio owned by Sasha Grey, has signed an exclusive DVD distribution agreement with New Sensations/Digital Sin.
Grey Art's The Birthday Party will be the first release through Digital Sin on Sept. 3.
“New Sensations is a perfect fit for Grey Art, as it gives us the liberty to manage our other revenue streams all in house, such as our company website, SashaGrey.com, and our broadcast arrangements with Spice continuously allowing us to maintain our brand identity," Grey said. "When we sat down with [president] Scott Taylor we were very lucky he understood why we wanted to take this approach, and he was very open to the idea.
"I am thankful we were able to create a relationship with a highly respected company to deliver our distribution needs. Our first Grey Art DVD release will be The Birthday Party, a vignette co-directed by Oren Cohen and myself, in stores on Sept. 3. I’ve really challenged my learning curve over the past few months, and I feel each Grey Art title becomes increasingly definable to my mode, and hopefully my audience will see and enjoy this progression. I have some very stylized ideas in the works, and I can’t wait to share them with everybody!”
Grey and veteran producer Oren Cohen formed Grey Art in April with plans to produce cutting-edge feature movies and high-end vignettes. Grey earned the AVN Female Performer of the Year award in 2008.
“We’re thrilled to be marketing and distributing Grey Art’s line, and to begin a new relationship with such respected colleagues as Sasha, Oren, and their creative team at Grey Art,” Taylor said. “Sasha is one of the biggest names in the industry and this label showcases her unique and creative, artistic vision that is the perfect compliment to the edginess of the existing Digital Sin line. We look forward to the future of this exciting partnership.”