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New Machine Puts New Push Behind Hardline Imprint

New Machine Puts New Push Behind Hardline Imprint

New Machine Publishing, known for its successful Ed Powers and Randy West compilation lines, is now putting its primary focus on its new releases which come out via its Hardline Studios imprint.

New Machine Vice President of Operations, David Gross, is enthusiastic about the shift, telling AVN.com, “We are extremely excited about our push into new releases and we will be putting out new content that we feel is what consumers are really looking for. We will be using the best talent with the best directors that we can find. We just want to create the best product on the market with the genres that are selling well in the marketplace now.”

Director Dick Logan — known previously as simply “Dick” in his directorial efforts for other companies — is directing Hardline’s new female ejaculation series titled Flirt N Squirt.

“I looked at his previous work and I was extremely impressed with his creativity, his eye for talent and his eye for lighting," Gross said. "He is totally in touch with what needs to be done to make great product and he won’t sacrifice anything. He’s a real perfectionist. It’s exciting to have someone like him on our team.”

“Working for New Machine has been great,” Logan said. “They’ve been willing to do what it takes to make great product and they are certainly not going half way. They are committing to their product and I am happy to work for them. They are also easy to work with and that’s rare and that’s cool. Everything is right up front.”

Logan has previously directed for Devil’s Film and Smash Pictures and he currently also directs for NJ Films. For NJ, he directed this year’s AVN award-winner for Best Specialty Release—Foot Fetish, Interracial Coxxx & Soxxx 4.

Of Flirt N Squirt, Logan said, “I’m in production on this and it’s going great so far. I got some on me, you know? You got to get it on ya if you want it to be good.”

Logan will also be directing Hardline’s internal pops series Cream Pie Girls beginning with the fifth entry in the series. Cream Pie Girls 4 will be released by the company later this month.

In addition to these lines, Hardline on May 1 will be releasing Jade Hsu Interactive and during the summer, Hardline will begin distributing the amateur releases of Professor Joe.

“We met Professor Joe in Las Vegas at the AVN show and we love the fact that New Machine has been known for its pro-am gonzo and we feel that his act is perfect for continuing that part of our reputation. It’s unique and he certainly is a character. He gets beautiful college girls to do some really naughty things,” Gross said with a smile.

In early June, Hardline will release the first of their Hardline International titles, Sex Maniacs. Shot in Budapest in a hospital setting, the patients seduce each other and the staff within the vignettes.

For more on Hardline and their upcoming releases, visit www.newmachine.com.

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