Metro Relaunches Toxxxic Line with New Packaging
Ends imprint's two-year hiatus
Posted Jul 05th, 2007 00:00 AM by David Sullivan
- Metro Interactive has set a July 13 street date for Slime Ballin'
, a two-disc collector's edition DVD that marks the return of gonzo imprint Toxxxic Entertainment following a two-year hiatus.
Touting the new release as "the raunchiest and most visually interesting production from Toxxxic to date," Metro spared no expense to promote the reborn label with a graphically striking DVD package.
"We wanted to come up with a package that would correlate to some of the things that make this movie different," said Christian Mann, Metro's VP of Sales & Marketing. "Knowing it was filled with heavy-duty raunch, as is the hallmark of Toxxxic Entertainment, our artists were charged with making a package that would showcase the scope of the production. There was no way to display all the images on a traditional DVD insert sleeve. Since the word Toxxxic is evocative of something radioactive, and we had this incredible black-light scene, the decision to go with a six color neon design package was an obvious one. While we were at it we went all the way and embossed it to give the consumer a great-looking, great-feeling package - something worthy of the contents."
Toxxxic helped pioneer so-called "niche" content on DVD with such series as Blowjob Fantasies
, Air Tight
, Back Seat Driver
and the unforgettable Stop! My Ass is On Fire!Slime Ballin'
stars Daisy Marie, Kaiya Lynn, Carmel Moore, Lela Star, Nikki Benz, Sativa Rose, Tiffany Sweet, Austin Kincaid, Ben English, Mick Blue, Steve Holmes, Marco Banderas and Scott Nails. Director Vincent Voss described the movie as "a sexually charged acid trip."
"Most people when it comes to gonzo want to light it like a hospital operating room," Voss told AVN
. "This movie is a very high-intensity, stylized vignette production that is splashed with a lot of color. The sex is very hard, but people that have seen the trailer on AVN.com have told me that it's the black lights, the color and the creepiness that put it over the top."
In keeping with the trippy, atmospheric theme, Metro is promoting the re-launch of Toxxxic with a black light poster campaign. Mann told AVN
that the company plans several deluxe edition DVD releases in the future with a similar eye-catching design.
Each copy of Slime Ballin'
includes a bonus disc with a surprise full-length Toxxxic feature. Shot in widescreen hi-def, the disc includes behind the scenes vignettes, trailers and instant pop-shot access menu options.
To order, call Metro at (888) 963-8769 or e-mail email@example.com.