LOS ANGELES—Playboy Enterprises and Manwin today announced that they have closed their deal relating to PEI's television and digital businesses.
The deal, which was first announced in early August, provides that Manwin will be an operating partner for Playboy-branded online and entertainment businesses under the Playboy Plus Entertainment label. Today’s announcement clarifies that Manwin will manage PEI's online branded assets and is licensed to run Playboy TV worldwide. In addition, Manwin has acquired PEI's non-branded adult television and online assets.
Playboy Plus Entertainment will operate television, radio and online out of Los Angeles, London and Montreal. As previously announced, PEI will collaborate with Manwin's Playboy Plus Entertainment on content creation and brand management oversight, and PEI will continue to manage its social media platforms, new digital ventures business and Alta Loma Entertainment.
"Manwin is a strong and experienced partner, and has the expertise needed to maximize the value of Playboy's TV and online businesses," said Scott Flanders, CEO, Playboy Enterprises, Inc. "Their proven success in the marketplace is key to helping us better leverage growth opportunities that will ultimately benefit our customers, distributors, advertisers and fans of the Playboy brand."
"Playboy's legacy television and online brands already enjoy global recognition and popularity," said Fabian Thylmann, managing partner of Manwin. "We look forward to helping Playboy maximize its TV footprint and tap into its full online potential."
Manwin's Playboy Plus Entertainment plans to launch a revamped version of www.playboy.com accompanied by a massive international campaign, and to introduce new content and programming to Playboy TV.