Cruising for Sex and Sureflix Digital Distribution, operators of the Maleflixxx global network, have launched a joint project: a new, privately labeled cinema, CruisingForSex.tv. The new cinema site will focus on providing high-quality adult content for the network.
With the partnership, Maleflixxx will become the exclusive Video-on-Demand provider of privately labeled VoD on the Cruising for Sex network.
The agreement between Maleflixxx and Cruising for Sex will provide their consumer base with access to videos from the Cruising for Sex library and thousands of exclusive gay hardcore video productions from the world’s top production studios, the companies say.
“Maleflixxx sees this partnership as a great new beginning for our two companies,” says Eric Johnson, president of Sureflix. “Cruising for Sex is both an established production brand as well as an established online community. Maleflixxx is the leader in Gay VoD and we are thrilled to represent Cruising for Sex on our network and as a partner in the industry. Bringing the strengths of our two organizations together in this way is beneficial to both companies.”
According to Keith Griffith, founder of CFS.com LLC, the New Orleans-based parent company of Cruising for Sex, “Our partnership with Maleflixxx will bring tremendous benefits to our subscribers and readers. We believe we are creating the most compelling online offering possible by partnering with the Maleflixxx network and believe that Maleflixxx is committed to our ongoing success as a business and a partner.”
The Maleflixxx network will feature a special compilation of the greatest scenes from the Cruising for Sex video library, releasing new scenes every week during January.
“Maleflixxx’s goal is to develop strategic partnerships with leading gay brands that share our vision of delivering the highest quality customer experience possible,” Johnson says. “I am delighted that Cruising for Sex has selected our company to develop this project.”
As part of the alliance, the two companies will create a joint promotional campaign to promote the new VoD site.