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Magna Acquires 'Fox,' 'Gallery,' 'Lollypops'

Major men's mag publisher adds to portfolio

Magna Acquires 'Fox,' 'Gallery,' 'Lollypops'

PARAMUS, N.J. - The Magna Publishing Group has purchased three of the top men's magazines in the marketplace: Fox, Gallery and Lollypops.

Magna bought the properties on auction after former publisher Montcalm went bankrupt in March. As part of the purchase agreement effective April 30, 2008, Magna has taken over the print editions and websites for all three titles as well as the domain name GirlNextDoor.com, which is based on the popular modeling contest from Gallery.

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The purchase brings Magna's current roster of titles to 56. The company also publishes such well-established titles as Swank, Genesis, Velvet, Just 18, Gent, Leg World and many more.

"We are obviously pleased to acquire these major titles," said Dan Davis, Editorial Director for Magna. "We know they are respected by both consumers and the industry and we look forward to not only continuing the quality of these publications, but also improving on various aspects in both the print and electronic mediums. We look forward to working with the industry in achieving these goals."

Gallery began publishing in 1972 and is best known for its "Girl Next Door" amateur model contest, which has launched the careers of many magazine models and adult film stars, most notably Stacy Valentine, who at the time was an Oklahoma housewife.

Fox began its publishing history in 1983 and has gained a reputation of being one of the "hottest" magazines in the marketplace. It has also featured various adult film stars in its masthead, including Jill Kelly and the late Anna Malle.

Lollypops was launched in 2000 as a sister publication to Fox. The magazine features models between the ages of 18 and 20.

The first issues of the magazines under Magna's ownership will be on sale at newsstands worldwide in July through major men's mag distributor Curtis Circulation Company. The websites for these titles as well as GirlNextDoor.com will be available soon as part of the SwankDollars.com affiliate program.

For more information about these or any other titles within the Magna Publishing Group, please contact ddavis@magnapublishing.com.






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David Sullivan

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