National A-1 Internet, owner and operator of HotMovies.com, today announced that it has inked a multi-week advertising campaign with Sirius Satellite Radio and the “Howard Stern Show” (Howard 100).
The promotional campaign, called the “Ho-Deo,” will solicit listeners to ride the Sybian machine that has been host to several of Stern’s female guests, including Jenna Jameson, Carmen Elektra, and Jenny McCarthy. Throughout the course of the promotion, Stern will invite five to seven female listeners to ride the Sybian in the next few weeks. Of those chosen, the contestant who stays on the longest will win $5,000 courtesy of HotMovies.com.
The campaign begins on Sept. 5 and will run for several weeks on the “Howard Stern Show” on channels 100 and 101. In addition, Sirius will work in conjunction with Playboy Radio to have Playboy Sexperts drive subscribers to the Sirius Playboy Radio webpage, where they can register to win a $500 gift certificate from HotMovies.com.
“Howard Stern has always been on the cutting edge. He has a long history of introducing adult performers to millions of listeners,” says James Seibert, National A-1’s director of business development. “His in-studio Sybian rides are an example of the edgy and diverse entertainment style for which he is famous. The Howard Stern Ho-Deo will present HotMovies.com to the perfect audience, because it is the right mixture of sex, fun, and offers a big cash prize.”