LOS ANGELES—Seattle-based content provider HellHouse Media announced Wednesday that Chris Finer has taken over day-to-day operations as CEO of the organization and former CEO Ty Gonty will assume the position of chairman of the board of directors, effective immediately.
“HellHouse is an exciting move for me,” Finer told AVN. “I'm truly excited to be taking over the CEO position. HellHouse's best assets truly are the people we currently have working on our team, and I look forward to managing the company as it grows.”
An investor in HellHouse Media since 2005, Finer has consulted for the company on development and sales strategies as well as its expansion over the years. He said his goal is to revamp a lot of current projects and to make sure the company properly adapts to new content delivery platforms while increasing its market share on current platforms.
“I've seen the adult entertainment business change so much over the last decade, with many of those changes occurring recently in just the last few years,” he said. “My goal is to make sure this company is equipped to positively adapt to these changes, and make HellHouse a more recognized brand name in the adult industry and beyond.”
HellHouse founder Ty Gonty, who moves from CEO to chairman of the board as the company continues a bottom-up revamp of its overall structure and business model, stressed that the changes will help position the company for continued growth.
“As our company adapts to the changing adult media market, it’s important to make the executive adjustments necessary to ensure success. I'm proud of the company I founded and want to make sure we have the proper team in place to see it through the evolution of the adult media market.
“These changes will allow the company to operate more efficiently and effectively, and also take advantage of more of the opportunities currently presented to us,” he told AVN. “This company has a lot of growth ahead of it, and I look forward to seeing it progress.”
Gonty added that Finer’s extensive experience both in the adult industry and beyond gives him just the qualities necessary to run a large operation like HellHouse, especially in a tough economy.
“Having owned and operated several adult retail stores, handled sales and wholesale operations for various mainstream and adult companies, and acted as a sales and strategy consultant for HellHouse, he brings the knowledge that is required to achieve success during these challenging times,” he told AVN.
HellHouse currently has a plethora of projects in the pipeline, including upcoming DVD Titles such as My Footjobs, Bubbly Massage Volume 2, Bisexualed, and many others. The company also is working on several new web-based projects.
For more information about HellHouse Media, visit the company website.