Even with bad weather conditions during the first few days of the The Everything To Do With Sex Show, now in it's fourth year, attendance has been on par with last year's numbers that led the event to move to a larger venue – the Skydome, home of the Toronto Bluejays.
"Moving to the Skydome was probably the best decision that we ever made. I'm very optimistic that we'll have an excellent turnout by the end of the show," Zeev Landesterg, president of Everything To Do With Sex Show, told AVN.com
Over 140 exhibitors have turned out, showing off their merchandise to consumers, with a noticeably high percentage of young women browsing adult items.
There was also the trade area, where wholesalers mixed with manufacturers without having to weave their way through the herd. Ben Wa was one first time exhibitor with their booth located in the trade section of the event.
"We had a wonderful response with the new packaging that we've done. People who have come through here have really noticed the new Ben Wa look," said Tiffany Wright, spokesperson for Ben Wa.
The local cable company was present, pitching their VOD services.
Hustler Canada had a booth with information about their videos and magazines. A new company called Poet unveiled an interesting condom that unrolls itself.
"Although it was to early judge attendance, their multi-booth strategy and the signings were successful," Marcus Horea, owner of the Canadian adult retail chain Stag Shop said. Stag Shop is a chain of eleven stores. The Stag Shop sponsored booths for a number of product manufacturers.
Ron Jeremy, representing LVNI, was signing at the Stag Shop booth. Jeremy also signed for AVN.
Ninn Worx exclusive Georgia Adair was also present.
The Everything to do With Sex Show ends Sunday.