Erotic Card Pack (ECP) offers adult advertisers the opportunity to reach 100,000 known buyers of adult products through their tri-annual mailings.
ECP is a co-op mailing where fifteen to twenty companies band together to pool their resources thus reducing the cost to mail to a large quantities of consumers. Each client gets their own card to showcase their videos, website, products or services.
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|Adam and Eve Card in ECP|
For a company to reach 100,000 proven direct mail buyers it would normally cost around $35,000. With a co-op mailing the costs are dramatically reduced to fewer than five cents a contact – approximately $5,000.
“Erotic Card Pack is a great way to generate new leads and business,” Chris Lebrun, Advertising Sales Director for ECP said. “We mail ECP 3 times a year to 100,000 proven erotica buyers, it’s a proven winner. Almost every advertiser who started with us for the launch issue has come back for three subsequent mailings.”
ECP, which has only been around for three years, boasts a client list that includes many of the top names in adult: Adam and Eve, Video Age, Video Team, Homegrown Video, Astral Ocean, Xandria and Backroom Sales are just a few of the regular ECP clients.
Conversion rates vary from a half percent to 2 percent, depending on the product and type of ad placed in the package. A conversion rate of 2 percent would provide an advertiser with 2,000 new customers that have expressed an interest in the advertiser's products and services.
Erotic Card pack is currently accepting new advertisers for the next issue, which will mail in early February.
Anyone interested in advertising in the next edition of can get a sample of the card pack and free media kit by calling Chris Lebrun at 818-781-2345 X-253 or he may be reached by e-mail at firstname.lastname@example.org.