VAN NUYS, Calif.—Digital Playground on Jan. 1 will launch its premier VOD TV channel, which will be available to millions of television sets in North America. Avail-TVN will supply distribution and asset management services in support of the Digital Playground VOD service.
All top cable operators in North America will offer the Digital Playground channel, which is full of the studio’s best-selling movies.
“With adult VOD buy-rates under pressure, operators are taking a more strategic approach to the adult category, and well established brands with unique, high quality content are becoming increasingly important,” said Matt Cohen, SVP Content Services at Avail-TVN. “Digital Playground stands out for its high production values, extremely popular content and contract stars, and its marketing savvy, and we’re please to be able to offer this content to our distribution partners.”
To view Digital Playground’s catalog of movies, visit DigitalPlayground.com.
Joone, Digital Playground’s founder said, “There has been a huge demand in the cable TV market for high-budget, couples-friendly movies, which is exactly the kind of content Digital Playground produces. Our VOD channel will provide men and women instant access to an assorted library of our award-winning, hit movies direct from their TV.”
“It was time for us to become independent and have our own Digital Playground TV channel,” remarked Samantha Lewis, Digital Playground’s CEO. “We thoroughly expect to create a new level of premium programming and for our brand awareness to increase as a direct result of the multitude of new viewers.”