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Digital Playground First to Offer XXX to iPhone Users

Production company joins with Adult DVD Empire

Digital Playground First to Offer XXX to iPhone Users
LOS ANGELES - Digital Playground announced today that it will bring the first adult content to Apple's new iPhone, which hits the market on Friday.

To prepare for the new product's release, Digital has launched two websites: one with over 150 free trailers, and another through Adult DVD Empire which allows users to download full-length hardcore scenes.

"We've been working on this for quite a while," Digital Playground founder Joone told AVN. "We started preparing for it as soon as we heard about the iPhone. We're really looking at this as another avenue for the user to enjoy their movies."

The Digital Playground site includes 158 free trailers. The majority of Digital's trailers are softcore, with the exception of recent productions from Robby D's Handheld Pictures. Adult DVD Empire is offering 280 full hardcore scenes from DP movies at $2.95 per download.

"You purchase the movie or scene, or download trailers onto iTunes on your computer so you can sync it up with your iPhone – it's not happening directly over the air," Joone explained. "For the trailers they go to our website, and in the store area they'll see a link for iPod, click on free subscription to the trailers, and then their iTunes will automatically download all the trailers they want to the podcast folder. To get the full-length scenes and movies, they go to the link on DVD Empire. You can go there and purchase complete movies, or mix and match your favorite scenes.

While mobile porn has yet to break big in the United States, Joone told AVN that he sees the availability of adult movies on the iPhone as "the next logical step."

"I think they're open for any content to be on the iPhone," Joone said. They're not in the business of censoring content, they're in the business of creating technology and enabling people. They look at this technology the same way they look at Quicktime. You can watch anything from a G-rated to an X-rated film - it's up to the end user."

Joone told AVN that he worked closely with Adult DVD Empire to ensure that the download process would be "a smooth user experience."

"Adult DVD Empire is the only E-tail site equipped to take on a project of this size," Joone said. "We have forged a wonderfully symbiotic business relationship based on our shared love of new technologies and I am excited to debut this service to our loyal customers."

"We're thrilled to offer the first adult content for iPhone," said Jeff Rix, founder of Adult DVD Empire. "This is a perfect partnership for us, and we're proud to be on board with Digital Playground."

"It only makes sense that the first iPhone adult content is available from Digital Playground, they are always one step ahead of the game," added Adult DVD Empire's director of operations Mike Barry. "This is a huge step forward in adult entertainment, and as time goes on I believe that the demand for mobile content will skyrocket."

"I'm so honored to know that Digital Playground is the first again," said Digital Playground president Samantha Lewis. "I'd like to thank all of our friends at Apple and Adult DVD Empire for their combined efforts to see this through."

For more information, visit www.DigitalPlayground.com/ipodhelp/ or http://adult.dvdempire.com/Content/pm/mobileporn.
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