A front-page article in the New York Times on the impact of women both as consumers of adult products and as businesswomen in the adult industry featured Digital Playground prominently.
The article, entitled “Women Tailor Sex Industry To Their Eyes”, ran on Feb. 20. Digital Playground president Samantha Lewis told the NY Times that “(w)omen are fueling the growth,” noting that 40 percent of their customers were women. With over 1,000 words dedicated to female owned sex businesses and the new classy products being created with women in mind, the article confirms Digital Playground’s established role in the growth of the sex industry and its’ worldwide markets.
Joone, Digital Playground’s founder, is elated, “The New York Times is one of the most respected and trusted sources of news in the world and with a print circulation of over 1.6 million readers, this detailed article is positive and informative and I’m honored they chose Digital Playground to represent the adult film industries’ push to include a female demographic.”
The New York Times reporter Mireya Navarro writes, “Experts say demand by women – both heterosexual and lesbian – is driving the growth of all sorts of sex-related ventures, from stores, catalogs and sex toy companies to adult websites, pornographic films and cable television shows.” The article attributes much of the new female audience to the anonymity of the Internet.
Samantha Lewis says, “ This is the third time we have been featured in the New York Times, the second time in six months.”
Even Rush Limbaugh was talking about Digital Playground’s Samantha Lewis and her take on the sex industries’ rising female demographic last week on his radio show.
Previous NY Times articles have touted Digital Playground’s contributions to advancing technology, specifically visual effects and Joone’s internationally acclaimed and awarded Virtual Sex line.
Adam & Eve, was also mentioned in today’s NY Times article, as 30 percent of their business is women.
Meredith Christopher, merchandiser for Adam & Eve, states, “We have found that women would rather see videos with production values that rival those of mainstream films. That means exotic locations, attractive men and women, plus an actual story as opposed to the wall-to-wall, 'in your face' videos that have long dominated our industry.“
“This is why a product like Digital Playground's Beat the Devil sold so well for us. The videography, the screenplay, and costuming are just as important as the performers and the action. It doesn't hurt that Digital Playground’s Jesse Jane is a knockout and the fastest rising star in the business.”