Anarchy Trademarks Playing With... Line
Posted Sep 11th, 2007 11:22 AM by Peter Warren
Anarchy Films has officially trademarked its AVN award-nominated Playing With...
is a lot of my business," owner Oren told AVN. "I'm doing about ten a year, and I wanted to prevent copying the look of the packaging. As soon as I heard that another company tried to do it, I called a lawyer and I said, 'Hey, we have to trademark it.' It's one of the best-selling interactives out there, so I decided to protect myself.
"Everybody recognized it as the green package, so basically I trademarked the color, the green color, [and] the font," Oren continued. "The next one, Playing With Mrs. Claus
, will be the first one with the trademark on it. And from now on, every time I have to re-replicate it, I'm going to put the 'TM' on all of the other 40 titles."Playing With Mrs. Claus
stars Devon Monroe and is due in stores Nov. 21.