TJ direda and Vic Thomas have sold their share of Vertigo Video to partners at Caballero and now plan to unleash their new gonzo company, American Hardcore.
“It was time to move forward. While Vertigo continues to do well, we felt it was time to truly create a company that quintessentially represents our newfound ideas of porn, quality and style,” said direda.
As a strong sales and marketing team, direda and Thomas have joined forces with the infamous Booya Tribe as they prepare to launch American Hardcore in September.
“The number one priority is quality control and hard-hitting sex. Hardcore will focus on super high-gloss and super-hard sex. We have not only been very quiet about the company but have taken our time while spending all our energy in perfecting the look of the content, the box covers and the unique packaging,” explained direda. “Hardcore will be the result of intense focus and planning.”
“Our first two titles, Ass Fuck and Prom Team, are both in the anal and gangbang niche and speak to the company’s approach to dirty, hard, slick-looking sex. AH’s directors will be Martin Del Toro and newcomer Tommy Joe. Del Toro is no stranger to the team as he directs for Vertigo, and has been the topic of discussion with regard to his talent and bright future.”
The Booya Tribe will help brand the company in other markets such as the upcoming Warped Tour, where they will be playing dates with the Transplants. Their reputation and image represent American Hardore’s planned diversity and growth in other markets and business.
September will kick off with the release of Tommy Joe’s Ass Fuck and Del Toro’s Prom Team,while the company begins its aggressive and methodical marketing and branding of a name that speaks for itself.
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