All Media Play has signed a five-year production deal with Adam & Eve Pictures. The joint agreement will see All Media Play's X-Play division producing features and gonzo titles to be co-financed, co-owned and distributed by Adam & Eve.
"This new deal with Adam & Eve certainly elevates our status as a top-notch production company, which was our original goal when we first spun off X-Play from our media and marketing company All Media Play two years ago," said Jeff Mullen, who runs All Media Play and X-Play with partner Scott David.
"Having two powerhouse distribution partners such as LFP and now Adam & Eve allows us to really create the type of product we can have fun with as we move into new and exciting delivery systems. We are very lucky to be where we are with such outstanding business partners," Mullen said.
Mullen first met Adam & Eve's sales and marketing VP Peter Reynolds while launching All Media Play's popular Britney Rears series through Larry Flynt-owned VCA Pictures. "When we made the first Britney Rears movie nobody wanted it," Mullen told AVN.com. "We had nowhere to go with that movie, and we made a deal with LFP for distribution only and they put it on the VCA label. It turned out to be Larry Flynt's biggest-selling movie of 2005. [Adam & Eve sales VP] Peter Reynolds was head of sales for VCA at the time, so that's what started the whole thing off."
"I am thrilled to be working again with All Media Play," Reynolds said. "They bring creativity, enthusiasm and professionalism to every project they undertake and together, we form a powerful team."
X-Play's upcoming joint-release projects with Adam & Eve are the Jennifer Lopez parody J-Ho: Jenny on the Cock, a raunchy spoof of pop diva Beyonce, the interracial series Long Dong Black Kong and other titles yet to be determined.
Apart from the co-production deal, other forthcoming X-Play titles will appear on Adam & Eve's sub-label Bad Seed, which has already released X-Play's colorful teen series Bubble Gum Cuties. Bad Seed currently plans to follow Bubble Gum Cuties with Big Dicks Bouncing Tits, Young & Experienced and others.
Under the non-exclusive deal with Adam & Eve, X-Play will continue to produce movies for Hustler Video, VCA Pictures and LFP Video. All Media Play will continue to oversee marketing and publicity for X-Play and other clients including AVN award-winning starlet Hillary Scott and production company SexZ Pictures.
"Jeff, Scott and All Media Play are winners and Adam & Eve is looking forward to the success of our partnership," said Adam & Eve president Bob Christian, who was present with company officials during the contract signing with Mullen and X-Play's vice president Scott David at Adam & Eve's Chatsworth offices.
Pictured left to right: Scott David, Meredith Christopher, Jeff Mullen, Bob Christian, Peter Reynolds.