LAS VEGAS - The 2009 AVN Adult Entertainment Expo (AEE) will present a day of seminars entirely devoted to digital media on Saturday, Jan. 10. Sponsored by AVN Online, these seminars will provide trade attendees with a wide range of knowledge on the various modes of digital delivery and consumption of content and products.
"The Internet has become a main avenue of purchase and consumption for adult products and content. Mastering this medium is key to any adult business' success today," said AVN Online publisher MJ McMahon. "We are excited to be on the leading edge of this revolution and are proud to be working with AEE to provide attendees with the information they need to take their business to the next level."
The digital seminar schedule is as follows:
"Staking Your Claim on the Web Part 1: Marketing to Build Traffic and Gain Customers" - 10:30 a.m. -noon
The growth of web-based content and methods of consumption have created a competitive digital domain. Marketing towards customers can be a diverse and complicated task. This session examines the most-effective ways to market to consumers and drive traffic to a website and explores affiliate programs that allow for sharing revenue and expanding audience.
"Staking Your Claim on the Web Part 2: Digital Building Blocks for a Successful Online Business" - 12:30 p.m. -2:00 p.m.
This session provides information on how to develop successful retail business models for adult product. Panelists will share tips on how to create a website that can provide a visitor with everything they need and generate returning customers. This discussion takes an in-depth look at technical requirements for streaming, video-on-demand (VOD), and product sales from a user-friendly web-base.
"January 2019 - A Look to the Future" - 2:15 pm-3:30 pm
What will the industry look like in 10 years? There will always be strong demand for adult content. However, there will be changes in how consumers acquire content. Hear from key industry insiders from several sectors as they gaze down the road ahead over the next decade.
"Staking Your Claim on the Web Part 3: It's Mine and You Can't Have It! - Protecting Your Content" - 3:45 p.m. -5:00 p.m.
This discussion explores various steps to protect a web retailer from digital theft ranging from tube site monitoring to copyright enforcement. Industry leaders provide key points to protect a website from pirates.
The AVN Adult Entertainment Expo will take place Thursday, Jan. 8 - Sunday, Jan. 11 at the Sands Expo Center in Las Vegas. For more information, including a list of exhibitors and events, visit www.AdultEntertainmentExpo.com.