Brickhouse Mobile, a wireless brand extension agency, and XLR8 Mobile, a mobile content distributor, have signed a multiyear deal to expand XLR8 Mobile’s brands within the wireless space, Brickhouse Mobile President L.R. Clinton Fayling announced today.
Under the terms of the deal, Brickhouse Mobile will work to bring XLR8 Mobile’s original and acquired content to mobile phone users around the world. The unique content offering will include Bikini Cocktail Videos featuring top celebrity models providing bartending tips with a splash of sex appeal. Other products include mobile content featuring Andrea Lowell (star of VH1’s The Surreal Life), Charmane Star (Vivid), and former Playboy show host October Media Group. Product levels will include glamour, topless, nude, and softcore. Content will be available via carrier decks in domestic and international markets.
"XLR8 Mobile always chooses partners who are best in class," said Perry Tell, chief executive officer of XLR8 Mobile. "Our mission is to sell mobile content to the widest possible audience. We know there are other distributors out there, but Brickhouse Mobile has all the attributes we look for in a partner, and they stand head and shoulders above their competitors. The devil’s in the details, and they take the extra steps to market our content to the extreme. They run a great business, and we are proud to be a part of it."
"We’re excited to introduce XLR8 Mobile’s unique content to our worldwide distribution channels," said Fayling. "Sexy original programming starring adult entertainment celebrities is a formula for great success. These products are sure to be a hit with mobile operators and consumers alike."
Brickhouse Mobile and XLR8 Mobile currently are working with industry associations, carriers, and governmental organizations to insure that all content available through these offerings complies with current U.S. and international standards. In addition, Brickhouse Mobile will help XLR8 Mobile to implement a variety of techniques that will insure that only an age-appropriate audience can view content. Age verification will include the use of a credit card and user information registration via WAP branded sites.
XLR8 Mobile creates original content as well as licenses third-party intellectual property (images, audio, video, and game content) for wireless devices and mobile phones.