Wildline! said the relationship will allow the company to apply its proprietary adult keyword database and knowledge of the adult market to build pay-per-click campaigns with high return on investment.
"This partnership makes Wildline! the one-stop shop for adult companies that want more profit from placement," said Charles Hentrich, president and CEO of Wildline!. "Our paid-inclusion experience puts us in an exceptional position because we have created a complete taxonomy of 6 million adult keywords developed from user-type-in data and ranked by return on investment. Now, we can bring our exclusive methodology to the AdWords market. We know what words work."
iSearch Media specializes in leveraging its insider knowledge of Google technologies and optimization strategies to create and implement pay-per-click campaigns through the Google AdWords platform.
"Partnering with Wildline! was an obvious decision," said Evan Magers, managing partner and pay-per-click director of iSearch Media. "They're the only company that has figured out how to wade through the confusion, and they're flat-out the biggest and best in their game.
"We're confident that this alliance presents an astronomical opportunity for both of us. The collective intention is to revolutionize the adult vertical on Google. It's a goal we think the alliance puts within reach."