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Wildline! Hosts First-Ever Traffic Summit with Search Leader

Biggest brands in adult met to discuss the future of adult search

Wildline! Hosts First-Ever Traffic Summit with Search Leader

SAN FRANCISCO—Wildline!, the largest search engine marketing agency in the online adult entertainment industry, today announced that more than a dozen of the largest adult entertainment advertisers convened at the headquarters of the world’s largest search engine company on Aug. 21 to discuss adult search policy, editorial rules and the future direction of search. The summit is expected to play a pivotal role in guiding and defining the future of adult entertainment search.

This ground-breaking event was brokered by John Van Arnam, strategic web traffic consultant for Wildline! and president of I-Bridge International. “This session brought together top adult entertainment advertisers and the world’s largest search engine company,” said John Van Arnam. “We had an open, highly productive dialog about editorial standards, effective marketing campaigns and creating an exceptional end-user experience.

“Our research shows adult entertainment surfers are six times more active in search than non-adult surfers," Van Arnam added. "These people are power online shoppers who search for a wide range of items—from adult entertainment to electronics to travel reservations—all in the same session. Consequently, this group is strategic to the ultimate success of all search engine providers."

Adult advertisers who participated in the summit had the opportunity to learn about successful approaches and styles for search engine marketing, policy and editorial. In addition, Wildline! has published a Best Practices for Adult Search Engine Marketing Guide, which is available at www.wildlinecorp.com/sem.

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