GenderBenders features live transsexual performers from around the world in one-on-one Web shows priced at $5.99 per minute.
The site is expected to strengthen the Video Secrets brand by responding to an increasing demand for shemale and transsexual performers.
"Our customers have always controlled the content by directing their own live shows," said Greg Clayman, co-owner and president of Video Secrets. "Now, with GenderBenders, we are able to provide our audience with an even wider array of performers to enjoy on a truly global scale."
Affiliates can promote the site using a wide range of materials, including banners, IFRAME advertisements and Flash video clips, which can be found on the Video Secrets affiliate program website and implemented on most affiliate sites.
"With GenderBenders, our clients gain much-needed niche content, and our affiliates are given a wide range of innovative marketing tools to monetize this undersaturated market," Clayman said. "We expect both will benefit greatly as our affiliates promote Genderbenders.com to a ready-made audience that has been thirsting for premium shemale content."
For more information on Video Secrets and GenderBenders.com, visit VideoSecrets.com.