LOS ANGELES - The Association of Sites Advocating Child Protection (ASACP) has released a public service announcement featuring Sunlust pictures and Vivid contract star Sunny Leone for the Restricted to Adults - RTA Website Label.
The Leone RTA PSA will debut at the 2009 AVN Awards in Las Vegas on Jan. 10 and will also be shown at the Internext Expo set for Jan. 12-14 at the Palms Casino Resort.
The PSA features Leone reminding companies to protect children and also protect their business by labeling with RTA. A longer version of the PSA, which encourages parents to use parental filtering software in order to protect children from viewing age-inappropriate content, is now available on YouTube.com.
The video is the third in an ongoing series of PSAs produced by ASACP featuring different adult entertainment stars.
Previous RTA PSAs featured Stormy Daniels, Tera Patrick and Evan Seinfeld.
AVN Hall of Fame Director Roy Karch's production company donated consulting and editing services to ASACP to help create the video.
RTA is the adult entertainment industry's initiative to protect children from viewing content that is age-inappropriate. It was developed by ASACP to create an internationally recognized label that designates content for adults only.
The free label includes unique string of "meta-data" that can easily be inserted into the computer code of any website and can be recognized by parental filtering software to prevent children from viewing the content.
ASACP launched RTA in November 2006 and currently, more than 4.5 million sites have labeled with RTA.For more information, go to asacp.org and RTAlabel.org.