"We're excited to be working closely with XXX Content Direct for many reasons, none more so than their professionalism," Silvercash John, aka John V., told AVN Online. "Doing business with them in this capacity was just the natural evolution of our already excellent relationship."
Paul Pastore, vice president of operations for XXX Content Direct, said he has a vision of becoming the "Saxs Fifth Avenue" of content companies.
"If you want to offer the best product, you have to work with the best studios and form the best relationships," he told AVN Online. "Our CEO, Noelani, is a juggernaut. She is innovative and adapts to the industry very quickly. She generates really strong avenues of income through paysites, studio relationships, you name it."
Not only does the deal benefit XXX Content Direct, but it allows Silver Sinema to reach clients they might not otherwise have been able to reach using conventional methods.
"I've known Paul, Noelani and JustDave for a few years now and have only the highest level of respect and admiration for each of them," John said.
Silver Sinema won the 2008 AVN Best New Studio of year award and was nominated in 5 other categories.