The programs enable customers to add products by the hundreds or thousands, rather than individually, and are expected to help increase the number of products sold at the store.
SexToy.com also has improved the selection of data feeds for affiliates and wholesale customers to access the database.
Company owner Dave Levine said his recent appearance on Bravo's popular reality TV show "Millionaire Matchmaker" has resulted in a large increase in affiliate and wholesale customer sign-ups.
"After the show aired, we received numerous calls from
people wanting to get in the business," he said. "This is exciting because 95
percent of our revenue comes from running the back end of other adult product
Carrying a larger selection of products will increase sales, Levine explained.
"We want to offer the greatest variety in the market," he said, "and we've been targeting less commonly found merchandise, as well as high-end and fetish items."