Under the agreement, SexEntertain will create, manage and exclusively distribute a line of Falcon-branded leased content products. The "Powered by SexEntertain" line will include titles produced under the Falcon lines Mustang, Jocks and Falcon International.
"Falcon has been a premier name in gay porn for over 30 years, has a superior brand and ultra-premium content," SexEntertain co-owner RJ said. "Our ‘Powered by SexEntertain' program strongly appealed to Falcon as they expand their online businesses."
RJ said the arrangement will benefit Falcon for several reasons.
"First and foremost, surfers and members of gay porn websites are already major fans of the largest and best studios like Falcon, and adult webmasters know that integrating Falcon content into their sites will directly improve retention and conversion ratios," he said. "Second, adult webmasters know that SexEntertain dominates the market for branded leased content products from major studios, and Falcon will benefit from our market position.
"Third, SexEntertain has been in business for more than a decade. We have earned the trust and respect of the adult webmaster community through superior customer service and a reputation for fairness."
Todd Montgomery, chief executive officer of Falcon Entertainment, said his company stands to benefit from SexEntertain's position as the leading brand in its business.
"They dominate the business of creating branded leased content products for major studios, and they bring enormous experience garnered from other major adult studios to Falcon," he said. "Their innovation in the leased content business and multifaceted vision for improving Falcon's brand and business make them the best partner for Falcon Entertainment. We look forward to a relationship that is very beneficial and profitable for both companies."