Under the terms of the agreement, SexEntertain will create, manage and become the exclusive worldwide distributor of a new line of Private-branded, leased-content products. The Private-branded, leased-content products "Powered by SexEntertain" will be distributed to webmasters worldwide.
"Private has been a premier name in adult entertainment for decades and has a superior brand with ultra-premium content," said RJ, co-owner of SexEntertain. "Our ‘Powered by SexEntertain' program strongly appealed to Private as they expand their online businesses."
Positive references from other major studios working with SexEntertain helped facilitate the partnership.
"Private in particular is well positioned to benefit from this arrangement for several reasons," RJ explained. "First and foremost, surfers to and members of porn websites are already major fans of the largest and best studios like Private, and adult webmasters know that integrating Private content into their sites will directly improve retention and conversion ratios. Second, adult webmasters know that SexEntertain dominates the market for branded leased content products from major studios and Private will benefit from our market position. Third, SexEntertain has been in business for more than a decade; we have earned the trust and respect of the adult webmaster community through superior customer service and a reputation for fairness."
Private's Director of Online Media Israel Garcia explained that their team selected SexEntertain for this important expansion of its online business because they "dominate the business" of creating branded leased-content products for major studios.
"SexEntertain brings enormous experience to Private, garnered from their expertise in the leased content business," Garcia added. "SexEntertain has a multi-faceted vision for improving Private's brand and business, which makes them the best partner for Private Entertainment. We look forward to a relationship that is very beneficial and profitable for both companies."