"I'm thrilled to be working with Sex.com," Randall said. "As the most coveted domain in adult, it's about time someone has finally been able to get their hands on the site, manage it properly and turn it into a portal that takes adult to the mainstream masses in a tasteful and fun way.
"I'm excited to tap into a totally different market, and I'm ready to expand my audience reach and see what potential this kind of exposure has for me. All in all, I'm honored they asked me to be a part of their team, and I can only hope that the work I put into being a Sex.com channel partner meets their high standards."
Randall will write a biweekly column on topics drawn from her experiences in work and life.
The daughter of famed photographer Suze Randall, Holly has shot covers for major magazines such as Playgirl, Hustler and High Society. She also frequently works with top-tier models, including shooting exclusive content for HollyRandall.com.
Randall completed a degree in world literature at the University of California, Los Angeles in 2003 and studied photography at the prestigious Brooks Institute.
"Sex.com is about sex, not gender, which means that if we want to build a vibrant brand in the media marketplace, we need to maintain a strong voice across the entirety of the gender spectrum," Sex.com President Del Anthony said. "Holly Randall is certainly one of those voices. Bright, insightful, energetic and possessed with a truly amazing ability to express what others feel and think, she is the perfect representative for women in the adult industry."
In the coming months, the website's built-in marketing engine and store will begin distributing Randall's products.