As part of the settlement, both sides also agreed to not make statements to the press.
The original suit, filed in August 2006 by NR Media subsidiary Naked Rhino, claimed TMM, creator of the NATS back-end affiliate program software, was responsible for destroying Naked Rhino's business through "intentional and reckless online Internet verbal assaults concerning the reputation and operation of Naked Rhino, as well as [Too Much Media's] suspension of Naked Rhino's online payment processing, reporting and affiliate management system (NATS)."
Too Much Media filed its own suit that same month, directly accusing NR Media of fraud, an allegation based on a discrepancy between the number of rebills reported in NATS and the number reported by payment processor CCBill during the same time period.
According to a press release issued by both parties: "After substantial investigation by qualified experts at considerable expense to all parties, it has been determined that there was no wrongdoing on the part of any party to this litigation. NR Media Inc. and Naked Rhino Media LLC, No Rivals LLC and Too Much Media LLC regret any inconvenience caused to any other party."