The deal gives 1633 Publishing Private's exclusive on- and off-portal mobile rights for France and Belgium as well as the growing market in Romania.
"After implementing an aggressive distribution strategy in recent years, Private is now the most distributed adult brand on mobile to over 85 network operators in 36 countries," said Tim Clausen, Private's vice president of sales. "Having reached this high level of proliferation on mobile, our objective is now to maximize monetization of our mobile content distribution and drive incremental revenues with strategic partners such as 1633 Publishing."
"1633 Publishing will use Private's vast portfolio of high quality content to aggressively drive sales in some of our key European territories," Clausen added.
1633 will distribute Private's high quality content through the major carriers in France, Belgium and Romania, as well as off-portal cross-promotion through its best selling male oriented magazines such as Playboy, QX, NewLook and Maximal.
"We are thrilled to have access to the vast amount of fantastic content owned and produced at an incredible rate by Private, and to be able to distribute it on mobile platforms in the territories we've been granted," said Michel Birnbaum, 1633 Publishing's CEO. "It's an honor and a great challenge!"