Private first launched its cutting-edge off-portal mobile site in December 2007 in the UK, taking aim at the prospectively massive off-portal market. Having successfully built up traffic in the UK, the global rollout of www.private.mobi now progresses to Germany, Spain and South Africa, with other major territories to follow. The launch in Germany and Spain alone increases the site's aggregate reach to more than 200 million handsets in the direct-to-consumer arena at a time when mobile content downloads are up by 66 percent in the last twelve months.
Tim Clausen, vice president of sales at Private Media Group explained: "As part of our commitment to increase proliferation of Private's content across all digital platforms, we are continuing the off-portal mobile rollout. Today we are the most distributed adult brand on-portal with over 85 operators worldwide. Our target is to also be dominant in the off-portal global domain where expectations for growth and expansion are huge. We have generated excellent traffic in the UK and through aggressive marketing and promotion I am sure that we will mirror that success in Spain, Germany and South Africa."
According to Informa Telecoms & Media, 70 percent of mobile content revenue will come from off-portal services in the next five years as mobile carriers join forces with off-portal providers to increase revenues. The use of off-portal services by mobile users is also increasing, particularly in the potentially lucrative adult content segment.