When users enter Playboy.com on their iPhones, the iPlayboy content features an iPhone-esque interface and includes a HotOrNot clone, a nightlife adviser and Playboy Radio, an MP3-based online radio show. Users can access the site by visiting Playboy.com on their iPhones.
In addition to the iPlayboylaunch, Playboy will crown a Miss Mobile Playboy at midnight tonight in Las Vegas. Finalists for the competition are Kristen Wilson, Micaela Bartolome, Alexandra Fowler, Amber Lane, Heather Leigh Cleary, Felicia Taylor, Amber James, Tanya Lind and Rachael Schultz.
The winner will receive $5,000 and a trip to the Playboy Mansion for a photo shoot.